Jenny Johns
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Tilt It Yourself

THE SITUATION
Electrolux created the Chef Testing & Review program in support of their new Masterpiece Collection product launch. Chefs were sent the full product line and asked to submit a written testimonial about the collection, photos of the products in use in their homes, along with three recipes that they created using the collection.

THE SOLUTION
Inspired by the tilted technology in the products, we leveraged the unique twist on classic recipes the chefs produced, and inspired customers to do the same and share their creations. A challenge of the project was leveraging the less than high quality photos they supplied us with, which we collaged with stock photography to give it a high-end look.

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The Team

The Team

Jenny Johns – Art Director & Web Designer
Mary Burger – Creative Director
Meredeth Barzen – Copywriter
Jill Anderson – Project Manager
Randy Larson – Chief Creative Officer