THE SITUATION Electrolux created the Chef Testing & Review program in support of their new Masterpiece Collection product launch. Chefs were sent the full product line and asked to submit a written testimonial about the collection, photos of the products in use in their homes, along with three recipes that they created using the collection.
THE SOLUTION Inspired by the tilted technology in the products, we leveraged the unique twist on classic recipes the chefs produced, and inspired customers to do the same and share their creations. A challenge of the project was leveraging the less than high quality photos they supplied us with, which we collaged with stock photography to give it a high-end look.
Jenny Johns – Art Director & Web Designer Mary Burger – Creative Director Meredeth Barzen – Copywriter Jill Anderson – Project Manager Randy Larson – Chief Creative Officer