THE SITUATION 3M acquired a new product line for use with vehicle graphic films. They needed new packaging that branded it under the 3M Graphics umbrella of products.
THE SOLUTION Car enthusiasts want their vehicles to look as sleek and unique as possible. By making the packaging a refined black it allows the product to be easily recognizable to they can choose the right product for the job.
Jenny Johns – Art Director & Designer Kris Dunlap – Copywriter Eric Bundy – Creative Director Jason Cook – Photo Producer