THE SITUATION 3M needed a compelling launch campaign for the new global Digital Workplace, 3M Go.
THE SOLUTION Where will you go? 3M Go. Wherever you want to go is now possible. With our all-new global intranet, you can explore more, discover more, do more. Search faster. Team up. Access tools. Share info. Get inspired. The world is wide open. Let’s go.
By pairing daring, extreme images and inspiring copy with overlaid digital modules, 3M Go was able to successfully launch with a lot of hype and excitement.
Jenny Johns – Art Director & Designer Kris Dunlap – Creative Director & Copywriter Sunny Johnson – Production Artist Randy Larson – Chief Creative Officer Nancy Prososki – Chief Client Services Officer